Demi-fine jewellery has emerged with vigour into fashion parlance but have you wondered what it actually means? Far from a fleeting trend, it’s become the go-to for stylish women looking to elevate their look with everyday precious pieces.

Demi-fine jewellery blurs the lines between fine and costume jewellery. Fine jewellery is often created with precious metals and stones and sold at very high prices, while costume jewellery is made out of pleated alloys and crystals designed to be worn everyday as an accessory. Demi-fine combines the best elements of both to sit in a new “sweet spot” for jewellery consumers.

A combination of modern silhouettes with exquisite, thoughtful craftsmanship makes demi-fine jewellery visually commanding yet affordable, At Lustrous Jewellery, we use authentic high quality cultured pearls in sterling silver, rose gold and 14ct yellow gold. Our collections are crafted for modern women's everyday styling; and are made for indulgence which will be treasured for years but won't cost the bank at the same time. 

Samantha Dover, a retail analyst for market research company Mintel, remarks that the rise in popularity of demi-fine jewellery can be tied to the recent resurgence of precious metals in general.“There has been a resurgence in the popularity of precious metal jewellery in the UK and the rise of demi-fine jewellery goes hand-in-hand with this trend. Young women, in particular, are moving away from trend-driven costume jewellery towards fine jewellery, recognising the benefits of trading up as they seek timeless, long-lasting jewellery pieces that retain more value.”

Whether you want to pull an effortless contemporary look with a single pearl pendant or add a unique touch with some baroque pearl earrings, demi-fine pearl jewellery provides you the awe-inspiring designs with lasting quality at  great prices.